Social Media for Auto Dealers: Putting Your Business in the Spotlight July 5, 2017 by DealerRank It’s not arguable that almost every type of business today needs to be on social media. The numbers are astounding — Facebook alone has 1.28 billion daily active users. Monthly, the number is even higher with 1.94 billion active users. Think about it. The number will soon come close to 2 billion.